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Bestseller
BestsellerE-Book
Author Hogan, Tom (Marketing executive)

Title The ultimate start-up guide : marketing lessons, war stories, and hard-won advice from leading venture capitalists and angel investors / Tom Hogan and Carol Broadbent.

Publication Info. Wayne, NJ : Career Press, [2017]

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource (182 pages)
Bibliography Includes bibliographical references and index.
Note Print version record.
Summary Annotation Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. So what s the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success?The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including:Strategies for hiring and building your team, culture, and values. How to pitch your company, secure funding, and distribute equity. Best practices in launching your business. How venture capitalist investors think, evaluate new companies, and advise entrepreneurs. War stories and red flags from top VC partners and entrepreneurs. Start-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. The Ultimate Start-Up Guide offers an insider s look at this world. It s a fascinating read for anyone contemplating how to build or participate in a successful start-up."
Subject New business enterprises.
Small business.
BUSINESS & ECONOMICS -- Entrepreneurship.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
New business enterprises. (OCoLC)fst01036825
Small business. (OCoLC)fst01121223
Added Author Broadbent, Carol.
Other Form: Print version: Hogan, Tom. Ultimate Start-Up Guide : Marketing Lessons, War Stories, and Hard-Won Advice From Leading Venture Capitalists and Angel Investors. Wayne, NJ : Career Press, ©2016 9781632650733
ISBN 9781632659286 (electronic book)
163265928X (electronic book)
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