Edition |
Fourth edition. |
Description |
xv, 349 pages : illustrations ; 24 cm |
Bibliography |
Includes bibliographical references and indexes. |
Contents |
Ch. 1. Tactical pricing -- Ch. 2. Pricing strategy -- Ch. 3. Value creation -- Ch. 4. Price structure -- Ch. 5. Price and value communication -- Ch. 6. Pricing policy -- Ch. 7. Price level -- Ch. 8. Costs -- Ch. 9. Financial analysis -- Ch. 10. Competition -- Ch. 11. Pricing in channels of distribution -- Ch. 12. Pricing over the product life cycle -- Ch. 13. Price and value measurement -- Ch. 14. Ethics. |
Subject |
Pricing.
|
|
Marketing -- Decision making.
|
Added Author |
Hogan, John E., Ph. D.
|
ISBN |
0131856774 |
|
9780131856776 |
|
9780132043588 |
|
0132043580 |
|