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Author Nagle, Thomas T., 1951-

Title The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan.

Publication Info. Upper Saddle River, NJ : Pearson/Prentice Hall, [2006]
©2006

Copies

Location Call No. Status
 Manchester, Main Library - Non Fiction  658.816 NAGLE    Check Shelf
 South Windsor Public Library - Non Fiction  658.816 NAGLE    Check Shelf
Edition Fourth edition.
Description xv, 349 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and indexes.
Contents Ch. 1. Tactical pricing -- Ch. 2. Pricing strategy -- Ch. 3. Value creation -- Ch. 4. Price structure -- Ch. 5. Price and value communication -- Ch. 6. Pricing policy -- Ch. 7. Price level -- Ch. 8. Costs -- Ch. 9. Financial analysis -- Ch. 10. Competition -- Ch. 11. Pricing in channels of distribution -- Ch. 12. Pricing over the product life cycle -- Ch. 13. Price and value measurement -- Ch. 14. Ethics.
Subject Pricing.
Marketing -- Decision making.
Added Author Hogan, John E., Ph. D.
ISBN 0131856774
9780131856776
9780132043588
0132043580
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