| Description |
88 pages ; 23 cm. |
| Series |
At issue. Teen issues |
|
At issue. Teen issues.
|
| Bibliography |
Includes bibliographical references (pages 80-84) and index. |
| Contents |
Teens encounter advertising from a variety of sources / American Academy of Pediatrics -- Advertisers view teens as marketing opportunities / Mary Story and Simone French -- Brands, not marketers, define teens / Deanna Zammit -- Advertisers seeks early brand loyalty from youths / Julie Bosman -- Advertising alone cannot be blamed for childhood obesity / Chris Moerdyk -- Humorous advertisements get teens to stop smoking / Lianne George -- Innovative advertisements can prevent teen smoking / Theresa Howard -- Junk food advertising is contributing to childhood obesity / Elizabeth Olson -- Television advertising may play a role in childhood obesity / Sonia Livingstone -- Teens and parents should be wary of military marketing / Josh Golin. |
| Subject |
Mass media and teenagers.
|
|
Advertising.
|
|
Teenagers -- Attitudes.
|
|
Behavioral assessment of teenagers.
|
| Added Author |
Haugen, David M., 1969-
|
| ISBN |
9780737739220 hardcover |
|
0737739223 hardcover |
|
9780737739237 paperback |
|
0737739231 paperback |
|
