| Edition |
2nd ed. |
| Description |
xxv, 660 pages : color illustrations ; 27 cm |
| Bibliography |
Includes bibliographical references (pages 637-644) and index. |
| Contents |
I. The Challenge -- 1. Small Business: An Overview -- 2. Small Business Management, Entrepreneurship, and Ownership -- II. Planning in Small Business -- 3. Social Responsibility, Ethics, and Strategic Planning -- 4. The Business Plan -- III. Early Decisions -- 5. Franchising -- 6. Taking Over an Existing Business -- 7. Starting a New Business -- IV. Financial and Legal Management -- 8. Accounting Records and Financial Statements -- 9. Small Business Finance -- 10. The Legal Environment -- V. Marketing the Product or Service -- 11. Small Business Marketing: Strategy and Research -- 12. Small Business Marketing: Product -- 13. Small Business Marketing: Place -- 14. Small Business Marketing: Price and Promotion -- VI. Managing Small Business -- 15. International Small Business -- 16. Professional Small Business Management -- 17. Human Resource Management -- 18. Operations Management. |
| Subject |
Small business -- Management -- Handbooks, manuals, etc.
|
|
Small business -- Management.
(OCoLC)fst01121306
|
| Genre/Form |
Handbooks and manuals. (OCoLC)fst01423877
|
| ISBN |
0618128484 |
|
9780618128488 |
|
0618258159 |
|
9780618258154 |
|
9780618128 |
|
