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Author Hansen, Eric, 1968- author.

Title Strategic marketing in the global forest industries / Eric Hansen and Heikki Juslin.

Publication Info. [Corvallis, Or.] : Oregon State University [2018]
©2018

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK OpenTextbook    Downloadable
Please click here to access this OpenTextbook resource
Edition Third edition.
Description 1 online resource (244 pages) : illustrations.
Series Ecampus open educational resources
Open educational resources (Corvallis, Or.)
Contents Chapter 1: The Context of The Forest Industry and Its Markets -- Chapter 2: Understanding Forest Products Marketing -- Chapter 3: The Marketing Environment, An Information Approach -- Chapter 4: Strategy and Strategic Planning -- Chapter 5: Marketing Structures -- Chapter 6: Marketing Functions -- Chapter 7: Putting Together a Marketing Plan
Summary The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
Note online resource; title from PDF title page (Open Textbooks, viewed September 16, 2020)
Local Note Promoted: Local to Global Cooperative Open Textbook Library
Subject Forest products -- Marketing -- Textbooks.
Forest products -- Marketing. (OCoLC)fst00932357
Genre/Form Textbooks. (OCoLC)fst01423863
Added Author Juslin, Heikki, author.
Oregon State University.
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