Title Design is how it works : how the smartest companies turn products into icons / Jay Greene.

Publication Info.

New York : Portfolio, 2010.

Copies

Location	Call No.	Status
West Hartford, Noah Webster Library - Non Fiction	658.5752 GREENE	Check Shelf

Description	231 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 223-224) and index.
Contents	Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design.
Subject	Industrial design -- Case studies.
	New products -- Case studies.
	Industrial design coordination.
	Branding (Marketing)
ISBN	9781591843221
	1591843227

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