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Book Cover
Author Goodman, Linda, 1948-

Title Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin.

Publication Info. Franklin Lakes, NJ : Career Press, [2009]


Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (256 pages)
Note Includes index.
Contents Part I Discovering the Power of Emotion -- Part II Putting Emotional Triggers to Work-Sales -- Part III Putting Emotional Triggers to Work-Marketing -- Part IV Putting Emotional Triggers to Work-Customer Relationships -- Part V Integrating Emotional Logic.
Note Print version record.
Subject Consumer behavior.
Marketing -- Psychological aspects.
BUSINESS & ECONOMICS -- Consumer Behavior.
Consumer behavior. (OCoLC)fst00876238
Marketing -- Psychological aspects. (OCoLC)fst01010241
Genre/Form Electronic books.
Added Author Helin, Michelle.
Other Form: Print version: Goodman, Linda, 1948- Why customers really buy. Franklin Lakes, NJ : Career Press, ©2009 9781601630414 (DLC) 2008031776 (OCoLC)223881193
ISBN 9781601637888 (electronic bk.)
1601637888 (electronic bk.)
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