| Edition |
Third edition. |
| Description |
viii, 152 pages : illustrations ; 22 cm |
| Note |
Includes index. |
| Contents |
Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy. |
| Summary |
"... Written for people who want to know more about what's necessary to get into the crafts business, including marketing, selling, and the day-to-day clerical aspects of running a business"--Preface. |
| Subject |
Selling -- Handicraft -- Handbooks, manuals, etc.
|
|
Handicraft -- Marketing -- Handbooks, manuals, etc.
|
|
Fairs -- Handbooks, manuals, etc.
|
| ISBN |
9780811711395 paperback |
|
0811711390 paperback |
|
