| Description |
xiii, 207 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Note |
"Written by a tech insider who has held leadership positions in high-growth tech companies in Europe, Russia, and the United States--and one of the few women to rise to the very top of the industry--Trampled by Unicorns lifts the lid on how many of the industry's household name companies lost track of their original ideals to build products that pay little or no attention to their effect on users, and still less to their wider social impact. Clearly, in the headlong rush to innovation and market domination, mistakes will be made. Yet all too frequently these companies, have demonstrated breathtaking naivete, concealed their errors, and even when caught red-handed, shrugged off responsibility. In tracing the origins of Big Tech's empathy deficit, Gavet argues that they originate from three main sources: the Valley's cultural insularity, the hyper-growth business model, and the sector's stunning lack of diversity. Trampled by Unicorns is an inside account of how an industry came off the rails--and a passionate call to action about how to put it right"-- Provided by publisher. |
| Contents |
Making the world a better place -- Culture bubble -- Emerald cities -- The new feudalism -- Anti-social networks -- Venture capital and the holy grail of scale -- 'Psychos of the Valley' -- Between Scylla & Charybdis : what happens if we do nothing? -- We should all be chief empathy officer -- A multiplayer game : corporate governance in tech -- Breaking up big tech? -- Tax, privacy, and other running sores -- Big tech broke the news media : what's next? -- People power. |
| Subject |
High technology industries -- Social aspects.
|
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Online social networks -- Social aspects.
|
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Electronic commerce -- Social aspects.
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Social responsibility of business.
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Electronic commerce -- Social aspects.
(OCoLC)fst00906920
|
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High technology industries -- Social aspects.
(OCoLC)fst00956466
|
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Online social networks -- Social aspects.
(OCoLC)fst01937592
|
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Social responsibility of business. (OCoLC)fst01122851
|
| Other Form: |
Online version: Gavet, Maëll, 1978- Trampled by unicorns Hoboken, New Jersey : Wiley, [2021] 9781119730651 (DLC) 2020030556 |
| ISBN |
9781119730644 (hardcover) |
|
1119730643 (hardcover) |
|
