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Author Gavenas, Mary Lisa.

Title Color stories : behind the scenes of America's billion-dollar beauty industry / Mary Lisa Gavenas.

Imprint New York : Simon & Schuster, ©2002.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  338.4764 G282C    Check Shelf
Description 212 pages ; 21 cm
Summary An analysis of the American beauty industry discusses the marketing efforts of top cosmetics companies, identifies trends in fashion, and considers the psychological factors that contributes to the industry's success.
Contents Preseason: What's in Store 1 -- November: Product Development: Once upon a Time 15 -- December: Manufacturing: The Mother of Invention 43 -- January: Packaging: All Wrapped up 73 -- February: The Runways: Tellers of Tales 97 -- March: Advertising: Every Picture Tells a Story 123 -- May: The Magazines: Truth is Stranger than Fiction 147 -- July: Sales Training: The Parable of the Pink Cadillac 171 -- September: At the Counters: Another Happy Ending 197.
Subject Cosmetics industry -- United States.
Beauty culture -- United States.
Beauty culture. (OCoLC)fst00829353
Cosmetics industry. (OCoLC)fst00880532
United States. (OCoLC)fst01204155
ISBN 0684865157
9780684865157
9781416577133
1416577130
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