An analysis of the American beauty industry discusses the marketing efforts of top cosmetics companies, identifies trends in fashion, and considers the psychological factors that contributes to the industry's success.
Contents
Preseason: What's in Store 1 -- November: Product Development: Once upon a Time 15 -- December: Manufacturing: The Mother of Invention 43 -- January: Packaging: All Wrapped up 73 -- February: The Runways: Tellers of Tales 97 -- March: Advertising: Every Picture Tells a Story 123 -- May: The Magazines: Truth is Stranger than Fiction 147 -- July: Sales Training: The Parable of the Pink Cadillac 171 -- September: At the Counters: Another Happy Ending 197.