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Author Garland, David Siteman.

Title Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business / David Siteman Garland.

Publication Info. Hoboken, N.J. : Wiley, [2011]


Location Call No. Status
 West Hartford, Faxon Branch - Non Fiction  658.802 GARLAND    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  658.802 GARLAND    Check Shelf
Description xxiv, 230 pages ; 24 cm
Note Includes index.
Summary "Save time and money in building. marketing and promoting your business. With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques."-- Provided by publisher.
Contents The shift : finding those eyeballs and big mouths -- Create your foundation : be a human, not a company -- Become a trusted resource : because nobody cares about your project -- Selling sucks : to educate, inspire, and entertain is fun -- Be your own media source -- The art and science of experimenting and creating content -- Tapping into the power of online video : forget viral, focus on function -- Market and promote your business by helping others -- The keys to marketing, promoting, and building your community -- Creating a sharable and spreadable website -- Expanding your network : the art of digital schmoozing -- Your reputation in the transparent world we live in : doing business now is like being on camera 24/7 -- Respect the blogger and new media -- How to connect with anyone you want : using your content, connections, and products as a handshake -- Traditional advertising is dying : the rise of creative paid sponsorships and social marketing -- Take it offline.
Subject Marketing.
Industrial promotion.
ISBN 9780470647929 hardback
0470647922 hardback
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