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008    100713t20112011nju           001 0 eng   
010      2010028570 
015    GBB0A4274|2bnb 
016 7  015638932|2Uk 
020    9780470647929|qhardback 
020    0470647922|qhardback 
035    (OCoLC)635494128 
040    DLC|beng|cDLC|dYDX|dBTCTA|dYDXCP|dUKM|dCDX|dBWX|dSOI
       |dGPRCL|dWHP 
042    pcc 
049    WHPP 
050 00 HF5415|b.G35 2011 
082 00 658.8/02|222 
100 1  Garland, David Siteman. 
245 10 Smarter, faster, cheaper :|bnon-boring, fluff-free 
       strategies for marketing and promoting your business /
       |cDavid Siteman Garland. 
264  1 Hoboken, N.J. :|bWiley,|c[2011] 
264  4 |c©2011 
300    xxiv, 230 pages ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
505 0  The shift : finding those eyeballs and big mouths -- 
       Create your foundation : be a human, not a company -- 
       Become a trusted resource : because nobody cares about 
       your project -- Selling sucks : to educate, inspire, and 
       entertain is fun -- Be your own media source -- The art 
       and science of experimenting and creating content -- 
       Tapping into the power of online video : forget viral, 
       focus on function -- Market and promote your business by 
       helping others -- The keys to marketing, promoting, and 
       building your community -- Creating a sharable and 
       spreadable website -- Expanding your network : the art of 
       digital schmoozing -- Your reputation in the transparent 
       world we live in : doing business now is like being on 
       camera 24/7 -- Respect the blogger and new media -- How to
       connect with anyone you want : using your content, 
       connections, and products as a handshake -- Traditional 
       advertising is dying : the rise of creative paid 
       sponsorships and social marketing -- Take it offline. 
520    "Save time and money in building. marketing and promoting 
       your business. With huge recent shifts in the way 
       enterprises are built, marketed, and monetized, these are 
       "wild west" times for business. In this new landscape, 
       entrepreneurs and small business owners actually have an 
       edge in marketing without spinning their wheels or going 
       broke. Smarter, Faster, Cheaper gives you an innovative, 
       approachable new guide on how to market, promote and 
       improve your business drawing on real world examples and 
       offering practical advice as opposed to fluffy theory. It 
       presents a complete roadmap for marketing and promoting 
       your business with the latest techniques."--|cProvided by 
       publisher. 
650  0 Marketing. 
650  0 Industrial promotion. 
994    02|bWHP