LEADER 00000cam 2200673 i 4500
001 ocn930059093
003 OCoLC
005 20200110070653.9
006 m o d
007 cr |||||||||||
008 151119t20162016nyu ob 001 0 eng
010 2015045820
020 9781501311857|q(electronic book)
020 1501311859|q(electronic book)
020 9781501311864|q(electronic book)
020 1501311867|q(electronic book)
020 |z9781501311895|q(hardcover)
035 (OCoLC)930059093
040 DLC|beng|erda|epn|cDLC|dYDX|dN$T|dEBLCP|dYDXCP|dQGK|dCUS
|dOCLCF|dUAB|dOTZ|dOCLCQ|dRRP|dBLOOM|dOCLCQ|dWYU|dOCLCO
|dOCLCQ|dOCLCO|dNLW|dOCLCQ
042 pcc
043 n-us---
049 GTKE
050 4 PN1999.M25|bF68 2016
082 00 384/.806579493|223
084 BUS070060|aPER004010|aCGN004060|2bisacsh
100 1 Flanagan, Martin,|eauthor.
245 14 The Marvel Studios phenomenon :|binside a transmedia
universe /|cMartin Flanagan, Mike McKenny and Andy
Livingstone.
264 1 New York, NY :|bBloomsbury Academic,|c2016.
264 4 |c©2016
300 1 online resource (xii, 274 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 data file|2rda
504 Includes bibliographical references and index.
505 0 Introduction: The Road to Marvel Studios -- 1. 'Films Lead
Policy': Marvel's Industrial (R)evolution and the Birth of
a Studio -- 2. An Organization of Storytellers: The Marvel
Story, According to Marvel -- 3. 'Doth Mother know you
weareth her drapes?': The Genre Tactics of Marvel Studios
-- 4. Captains America -- 5. Teams/Screens -- 6. Star-Lord,
Who?: Guardians of the Galaxy -- Raiding the 'B-List' for
New -- Legends -- 7. 'A Little Old-Fashioned: Marvel
Studios and Pixar -- 8. Tie-ins, Tie-ups and Let-downs:
Marvel's Transmedia Empire -- Conclusion -- Appendix:
Timeline.
520 "The Marvel Studios Phenomenon evaluates the studio's
identity, as well as its status within the structures of
parent Disney. In a new set of readings of key texts such
as Captain America: The Winter Soldier, Guardians of the
Galaxy and Agents of S.H.I.E.L.D., the thematics of
superhero fiction and the role of fandom are considered.
The authors identify milestones from Marvel's complex and
controversial business history, allowing us to appraise
its industrial status: from a comic publisher keen to
exploit its intellectual property, to an independent
producer, and latterly, successful subsidiary of a vast
entertainment empire. As it drives the process whereby
large-scale cinematic practice encounters a converged
entertainment age, what kind of organization is Marvel
Studios? How does it co-ordinate a transmedia storyworld
to the satisfaction of niche fan communities as well as a
popular audience?"--|cProvided by publisher.
588 0 Online resource; title from digital title page (viewed on
April 20, 2016).
610 20 Marvel Studios|xHistory.
610 27 Marvel Studios.|2fast|0(OCoLC)fst01974257
650 0 Motion picture industry|zUnited States|xHistory.
650 7 Film, TV & radio.|2bicssc
650 7 Cartoons & comic strips.|2bicssc
650 7 Media, information & communication industries.|2bicssc
650 7 BUSINESS & ECONOMICS|xIndustries|xMedia & Communications
Industries.|2bisacsh
650 7 PERFORMING ARTS|vFilm & Video|xDirection & Production.
|2bisacsh
650 7 COMICS & GRAPHIC NOVELS|xMedia Tie-In.|2bisacsh
650 7 BUSINESS & ECONOMICS|xIndustries|xMedia & Communications.
|2bisacsh
650 7 TECHNOLOGY & ENGINEERING|xTelecommunications.|2bisacsh
650 7 Motion picture industry.|2fast|0(OCoLC)fst01027150
651 7 United States.|2fast|0(OCoLC)fst01204155
655 7 History.|2fast|0(OCoLC)fst01411628
700 1 Livingstone, Andrew,|d1987-|eauthor.
700 1 McKenny, Mike,|eauthor.
776 08 |iPrint version:|aFlanagan, Martin.|tMarvel Studios
phenomenon.|dNew York : Bloomsbury Academic, 2016
|z9781501311895|w(DLC) 2015041803|w(OCoLC)921033683
914 ocn930059093
994 92|bGTK
