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Book
Author
Feig, Barry.
Title
Marketing straight to the heart / Barry Feig.
Publication Info.
New York : AMACOM, [1997]
©1997
Copies
Location
Call No.
Status
Plainville Public Library - Non Fiction
658.8 FEI
Check Shelf
Description
xi, 210 pages : illustrations ; 24 cm
Note
Includes index.
Subject
Brand choice.
Motivation research (Marketing)
Marketing -- Psychological aspects.
ISBN
0814403557
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