LEADER 00000cam  2200445 i 4500 
001    ocn893452373 
003    OCoLC 
005    20150610034707.0 
008    141117s2015    nyua     b    001 0 eng   
010      2014044421 
020    1479886351|q(hardcover:|qalkaline paper) 
020    9781479886357|q(hardcover:|qalkaline paper) 
020    1479867594|q(paperback:|qalkaline paper) 
020    9781479867592|q(paperback:|qalkaline paper) 
024 8  40024725130 
035    (OCoLC)893452373 
040    DLC|beng|erda|cDLC|dYDX|dBTCTA|dYDXCP|dBDX|dOCLCO|dIXA
       |dCDX|dYUS|dZLM 
042    pcc 
043    n-us--- 
049    CKEA 
050 00 JK2281|b.C66 2015 
082 00 324.7/30973|223 
092    324.7309 
245 00 Controlling the message :|bnew media in American political
       campaigns /|cedited by Victoria A. Farrar-Myers and Justin
       S. Vaughn. 
264  1 New York :|bNew York University Press,|c[2015] 
300    vii, 316 pages ;|c26 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Introduction: Controlling the Message in the Social Media 
       Marketplace of Ideas / Victoria A. Farrar-Myers and Justin
       S. Vaughn -- Part 1: Elite Utilization -- 1. Strategic 
       Communication in a Networked Age / Daniel Kreiss and 
       Creighton Welch -- 2. Congressional Campaigns' Motivations
       for Social Media Adoption / Girish J. Gulati and Christine
       B. Williams -- 3. Surrogates or Competitors? Social Media 
       Use by Independent Political Actors / Julia R. Azari and 
       Benjamin A. Stewart -- 4. The Competition to Control 
       Campaign Messages on YouTube / Robert J. Klotz -- Part 2: 
       Message Control in the New Media Environment -- 5. 
       Campaign News in the Time of Twitter / Regina G. Lawrence 
       -- 6. New and Traditional Media Reportage on Electoral 
       Campaign Controversies / Mike Gruszczynski -- 7. 
       Traditional Media, Social Media, and Different 
       Presidential Campaign Messages / Matthew Eshbaugh-Soha -- 
       Part 3: Social Media's Impact on Campaign Politics -- 8. 
       The Influence of User-Controlled Messages on Candidate 
       Evaluations / Joshua Hawthorne and Benjamin R. Warner -- 
       9. Terms of Engagement: Online Political Participation and
       the Impact on Offline Political Participation / Meredith 
       Conroy, Jessica T. Feezell, and Mario Guerrero -- 10. Is 
       Laughter the Best Medicine for Politics? Commercial versus
       Noncommercial YouTube Videos / Todd L. Belt -- Part 4: 
       Social Media and Civic Relations -- 11. Comment Forum 
       Speech as a Mirror of Mainstream Discourse / Karen S. 
       Hoffman -- 12. Sparking Debate: Campaigns, Social Media, 
       and Political Incivility / Daniel J. Coffey, Michael 
       Kohler, and Douglas M. Granger -- 13. Flaming and Blaming:
       The Political Effect of Internet News and Reader 
       "Comments" / Brian R. Calfano -- Conclusion: Message 
       Control at the Margins /Victoria A. Farrar-Myers and 
       Justin S. Vaughn. 
650  0 Campaign management|xTechnological innovations|zUnited 
       States|xHistory. 
650  0 Internet in political campaigns|zUnited States|xHistory. 
650  0 Political campaigns|xTechnological innovations|zUnited 
       States|xHistory. 
650  0 Digital media|zUnited States|xHistory. 
700 1  Farrar-Myers, Victoria A.,|eeditor. 
700 1  Vaughn, Justin S.,|d1978-|eeditor. 
994    92|bCKE