| Edition |
2nd ed. |
| Description |
xvii, 414 pages : illustrations ; 26 cm. |
| Series |
The portable MBA series |
|
Portable MBA series.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Managing marketplace strategy / Laim Fahey and Robert M. Randall -- Corporate strategy : managing a set of businesses / H. Kurt Christensen -- Business unit strategy : the quest for competitive advantage / Anil K. Gupta -- Competing across locations : enhancing competitive advantage through a global strategy / Michael E. Porter -- Strategy for the small business / Irene M. Dahaime -- Digital strategy / Jeffrey L. Sampler -- Political strategy : managing the political and social environment / John F. Mahon, Barbara Bigelow, and Liam Fahey -- Mapping the business landscape / David J. Collis and Pankaj Ghemawat -- Macroenvironmental analysis : understanding the environment outside the industry / V.K. Narayanan and Liam Fahey -- A strategic assessment of an organization's assets / Liam Fahey -- Creating and leveraging core competencies / C.K. Prahalad, Liam Fahey, and Robert M. Randall -- Identifying and developing strategy alternatives / Marjorie A. Lyles and Liam Fahey -- Evaluating strategy alternatives / George S. Day -- Strategic change : how to realign the organization to implement strategy / Russell A. Eisenstat and Michael Beer -- Strategic change : reconfiguring operational processes to implement strategy / Ellen R. Hart -- Strategic change : managing strategy making through planning and administrative systems / John H. Grant and Nandini Rajagopalan -- Strategic change : devising a context-sensitive approach to implementation / Julia Balogun and Veronica Hope-Hailey -- There is no universal strategy formula / Ian Wilson. |
| Subject |
Strategic planning.
|
|
Business planning.
|
|
Business planning. (OCoLC)fst00842819
|
|
Strategic planning. (OCoLC)fst01134371
|
|
Strategisch management.
|
|
Bedrijfsplanning.
|
|
Strategisches Management. (DE-588)4124261-0
|
|
Unternehmensplanung. (DE-588)4078609-2
|
|
Aufsatzsammlung.
|
|
Strategisches Management.
|
|
Unternehmensplanung.
|
| Added Author |
Fahey, Liam, 1951-
|
|
Randall, Robert M., 1940-
|
| Other Form: |
Online version: Portable MBA in strategy. 2nd ed. New York : Wiley, ©2001 (OCoLC)648606881 |
| ISBN |
0471197084 (cloth ; alk. paper) |
|
9780471197089 (cloth ; alk. paper) |
|
