| Description |
464 pages : illustrations (chiefly color) ; 30 cm |
| Bibliography |
Includes bibliographical references (pages 431-439) and index. |
| Contents |
Introduction : the origins of typography and graphic design -- From Gutenberg to Bodoni -- The nineteenth century, an expanding field -- Photography -- The advent of graphic design -- 1. Art nouveau I : a new style for a new culture -- The arts and crafts movement -- William Morris's Kelmscott Press -- French Art Nouveau -- Jules Cheret -- Japanese prints -- Leonetto Cappiello -- Alphonse Mucha -- Sensuality and symbolism -- Absinthe, the green fairy -- Théophile Steinlen -- Henri de Toulouse-Lautrec -- The United States -- Harper's and Japanese prints -- The portrayal of young women -- William Bradley -- Typesetting and competition -- Advertising agencies -- England -- English Art Nouveau -- Arthur Liberty and Liberty's -- Aubrey Beardsley -- The Beggarstaff brothers -- 2. Art Nouveau II : Scotland, Austria, and Germany -- The Four -- The Glasgow School of Art, Celtic revival -- Early poster design -- Celtic manuscripts and The Four -- Charles Rennie Mackintosh -- Vienna secession -- Gustav Klimt -- The secession building -- Poster and journal design -- Wiener Werkstätte -- Werkstätte style -- Austrian expressionism : Oskar Kokoschka, Egon Schiele -- Germany -- Pan and Jugend magazines -- Blackletter -- Simplicissimus magazine -- Hermann Obrist -- Henry van de Velde -- Peter Behrens -- Behrens and AEG -- |
|
3. Sachplakat, the First World War, and Dada -- Sachplakat in Germany -- Lucian Bernhard and the Priester breakthrough -- The Sachplakat phenomenon -- Ludwig Hohlwein -- Posters and typography -- The First World War -- Wartime propaganda -- Emasculating messages -- Canadian war posters -- The United States -- War posters and James Montgomery Flagg -- Uncle Sam, an American icon -- Howard Chandler Christy -- France -- The central powers -- Realism versus abstraction -- Dada -- Tristan Tzara -- Dada in Paris -- Dada in Berlin -- Kurt Schwitters and Merz -- 4. Modern art, modern graphic design -- Montparnasse -- Cubism -- Guillaume Apollinaire's Calligrammes -- Robert and Sonia Terk Delaunay -- The London Underground -- Frank Pick -- Edward McKnight Kauffer -- Signage and visual identity -- Futurism -- "Words in freedom" -- Lacerba -- Vorticism -- Book design and typography in Britain -- Purism -- The machine aesthetic -- The new spirit -- Art Deco in France and Britain -- Poster art : Cassandre and Carlu -- The Normandie -- Art Deco in Asia -- Typography -- Bookbinding -- Art Deco and colonialism -- The 1931 International Colonial Exposition -- |
|
5. Revolutions in design -- De Stijl -- Seeking universal harmony -- Typography and journal design -- De Stijl redesigned -- De Stijl architecture -- De Stijl poster design -- De Stijl and Dada -- Revolution in Russia -- The Russian Revolution and the Bolshevik poster -- Alexander Apsit, Boris Zvorykin, Dmitri Moor -- Russian suprematism and constructivism -- Kasimir Malevich, Vladimir Tatlin -- A new utopia -- Constructivism and Alexander Rodchenko -- Alexander Rodchenko, Vladimir Mayakovsky -- Photomontage and film -- Photomontage -- Filmic vision -- Gustav Klutsis -- Constructivists under Stalin -- Film posters : the Stenbergs -- El Lissitzky -- El Lissitzky in Germany -- 6. The Bauhaus and the new typography -- Dada and Russian constructivism -- German expressionism -- Expressionist film -- Metropolis -- The Arbeitsrat für Kunst -- Weimar Bauhaus -- Expressionism at the Bauhaus -- Constructivism and the Bauhaus -- László Moholy-Nagy -- Women at the Bauhaus -- The 1923 exhibition -- Political problems -- Dessau Bauhaus -- New buildings -- Herbert Bayer -- "Typophoto" -- Depoliticization at the Bauhaus -- Typography at the Bauhaus -- Paul Renner and Futura -- The new typography -- Die Neue Typographie -- Ring Neue Werbegestalter -- |
|
7. American art deco and the Second World War -- The American magazine -- Fortune -- Mehemed Agha and Vanity Fair -- Condé Nast, Vogue, and Fashion Photography -- Cipe Pineles -- Alexey Brodovitch -- PM Magazine -- Government patrons -- The Great Depression -- FAP posters -- Lester Beall -- The Museum of Modern Art -- The international style -- The "machine art" exhibition -- The "Cubism and abstract art" exhibition -- The "Bauhaus 1919-1928" exhibition -- Pulp magazines -- Germany in the 1930s -- The Nazis and the mass media -- "Degenerate art" -- Typography under the Nazis -- John Heartfield's photomontages -- The Second World War -- Germany -- Britain -- Russia and France -- The United States -- Norman Rockwell -- 8. The triumph of the international style -- "Swiss style" -- Jan Tschichold -- The predominance of Akzidenz Grotesk -- Josef Müller-Brockmann -- New typefaces -- Journal and advertising design -- Basel type -- Neue Grafik -- England and the international style -- Stanley Morison -- Jan Tschichold at Penguin -- Herbert Spencer -- American innovators -- Saul Bass -- Corporate identity in Germany and America -- Design at Ulm -- Container Corporation of America -- Paul Rand -- Paul Rand and IBM -- Bauhaus masters at American universities -- The golden age of logos -- The international style in corporate architecture -- The tilted E -- |
|
9. Postmodernism, the return of expressionism -- Psychedelic posters -- British psychedelics -- Magazine and album design -- Early postmodernism -- Push Pin Studio -- Album, poster, and magazine design -- Postmodern typography -- Robert Venturi and Learning from Las Vegas -- Mature postmodernism -- Wolfgang Weingart -- Dan Friedman and April Greiman -- Early desktop publishing -- Cranbrook Academy of Art -- The postmodern book and Richard Eckersley -- The Netherlands and Britain -- Tibor Kalman -- Postmodern architecture -- Postmodern typography -- Emigre graphics -- Digital typefaces and Zuzana Licko -- Postmodernism of resistance -- 10. Contemporary graphic design -- Eclectic experiments -- "Grunge" designs -- Depoliticized design -- Art Chantry -- Historicism and appropriation -- Fuel -- Elliott Earls -- Stefan Sagmeister -- MTV -- The comic book aesthetic -- Chip Kidd -- Work for hire -- Illustration in a digital age -- Graffiti -- The technology aesthetic -- Digital idealism -- Wired magazine -- Techno type -- Web design 1.0 : beginnings -- Web 2.0 : interactivity -- Viral advertising -- Advertising transformed -- Motion graphics -- Contemporary typography -- Arial for everyone -- Typography transformed -- Jonathan Hoefler -- The end of type -- Global graphics? -- Design it yourself -- The "citizen designer" -- Jonathan Barnbrook -- Conclusion -- Glossary. |
| Subject |
Graphic arts -- History.
|
|
Commercial art -- History.
|
| ISBN |
9780300120110 alkaline paper |
|
0300120117 alkaline paper |
|
