| Edition |
Updated edition with a new epilogue. |
| Description |
xi, 356 pages : illustrations ; 23 cm |
| Note |
Cover subtitle: The story of Clif Bar & Co. |
| Bibliography |
Includes bibliographical references (pages 335-336) and index. |
| Summary |
An inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth, this book chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life--trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business.--From publisher description. |
| Subject |
Clif Bar Inc.
|
|
Snack food industry -- United States.
|
|
Success in business.
|
|
Clif Bar Inc. (OCoLC)fst00787322
|
|
Snack food industry. (OCoLC)fst01121795
|
|
Success in business. (OCoLC)fst01137062
|
|
United States. (OCoLC)fst01204155
|
| Added Author |
Lorentzen, Lois Ann, 1952-
|
| Note |
Cover subtitle: Story of Clif Bar & Co. |
| ISBN |
9780787986711 |
|
0787986712 |
|
