| Edition |
First edition. |
| Description |
307 pages : illustrations ; 25 cm |
| Summary |
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap. |
| Bibliography |
Includes bibliographical references (pages 267-288) and index. |
| Contents |
Betting on blockbusters -- Launching and managing blockbusters -- Investing in superstars -- How superstars use their powers -- Will digital technology end the dominance of blockbusters? -- Will digital technology threaten powerful producers? -- The future of blockbuster strategies -- No business like show business? |
| Subject |
Mass media -- Economic aspects.
|
|
Motion picture industry.
|
|
Music trade.
|
|
Celebrities.
|
| Added Title |
Block-busters : hit-making, risk-taking, and the big business of entertainment |
| ISBN |
9780805094336 hardback |
|
0805094334 hardback |
|
9781429945325 (ebk.) |
|
142994532X (ebk.) |
|
