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Book
Author
Earls, Mark, author
Title
Herd?-- how to change mass behaviour by harnessing our true nature / by Mark Earls.
Publication Info.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley and Sons, [2007]
copyright 2007
Connect to
Connect to http://www.loc.gov/catdir/toc/ecip0619/2006027031.html
Copies
Location
Call No.
Status
Middletown, Russell Library - Adult Nonfiction
658.834 EAR
DUE 05-07-24
Description
348 pages ; 24 cm.
Bibliography
Includes bibliographical references and index.
Contents
The super social ape -- The illusion of "I" -- "I" vs. "us" -- The 7 principles of herd marketing -- Interaction -- Influence -- Us-talk -- Just believe -- (Re-)light the fires -- Co-create -- Letting go -- Conclusions and postscript.
Subject
Communication in marketing.
Consumer behavior.
Social interaction.
Social influence.
Added Title
How to change mass behaviour by harnessing our true nature
ISBN
9780470060360 (cloth : alk. paper)
0470060360 (cloth : alk. paper)
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