| Description |
1 online resource (216 pages) |
|
text file rdaft |
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(pdf) |
| Access |
Access limited to subscribing institutions. |
| Summary |
"Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster -- we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch "product diseases" that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results."-- Provided by Freading. |
| Note |
Publisher metadata. |
| Subject |
New products.
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Product design.
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Creative thinking.
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Strategic planning.
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BUSINESS & ECONOMICS / New Business Enterprises.
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| Genre/Form |
Electronic books.
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| ISBN |
9781523093328 (pdf) |
| Standard No. |
9781523093328 |
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