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Author Richards, Greg, author.

Title Small cities with big dreams : creative placemaking and branding strategies / Greg Richards and Lian Duif.

Publication Info. New York : Routledge, Taylor & Francis Group, 2019.

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 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK TAYLOR&FRANCIS    Downloadable
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Description 1 online resource : illustrations
Note Includes index.
Contents Small cities, big challenges -- Creating opportunities with limited resources -- Placemaking process: putting things on the move -- The art of collaboration: finding external partners and keeping them on board -- Governance: the art of getting things done -- Marketing and branding the small city -- Impacts and effects: reaping the rewards and counting the costs -- Tempo: good placemaking takes time -- Lessons for other places: critical success factors in the 's-Hertogenbosch story.
Note Description based on online resource; title from PDF title page (Site, viewed 09/03/2020).
Bibliography Includes bibliographical references and index.
Summary How can small cities make an impact in a globalizing world dominated by 'world cities' and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors. This book focuses on the case of 's-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.
Local Note Taylor & Francis Taylor & Francis eBooks: Open Access
Subject City promotion.
Place marketing.
Small cities.
towns.
BUSINESS & ECONOMICS -- Advertising & Promotion.
City promotion
Place marketing
Small cities
Added Author Duif, Lian, author.
Other Form: Print version: Small cities with big dreams New York, NY : Routledge, 2018. 9780815385424 (hardback) (DLC) 2018008394
ISBN 9781351201179 (ebook)
1351201174
9781351201193 (ebk)
1351201190
9780815385424 (hardback)
9780815391661 (pbk.)
9781351201186
1351201182
9781351201162
1351201166
0815385420 (hardcover)
0815391668 (paperback)
Standard No. 10.4324/9781351201193 doi
40028386329
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