LEADER 00000cam  22000008a 4500 
001    ocm30319339 
003    OCoLC 
005    20000919184235.0 
008    940404t19951995ilua     b    001 0 eng   
010       94016179 
020    0844235504 
035    (OCoLC)30319339 
040    DLC|beng|cDLC|dHBS|dFUG|dTUK|dWaOLN 
049    TUKA 
050 00 HF1416|b.C95 1995 
082 00 658.8/48|220 
100 1  Czinkota, Michael R. 
245 14 The global marketing imperative /|cMichael R. Czinkota, 
       Ilkka A. Ronkainen, John J. Tarrant. 
263    9410 
264  1 Lincolnwood, Ill. :|bNTC Business Books,|c[1995] 
264  4 |c©1995 
300    viii, 308 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
650  0 Export marketing|xManagement. 
650  0 International business enterprises|xManagement. 
700 1  Ronkainen, Ilkka A. 
700 1  Tarrant, John J. 
898    qbibliographies 
910    CARL0001292045 
998  0 UNKNOWN|bFix4       97/04/20  03:22:25