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Author Crano, William D., 1942-

Title The rules of influence : winning when you're in the minority / William D. Crano.

Publication Info. New York : St. Martin's Press, 2012.


Location Call No. Status
 New Britain, Main Library - Non Fiction  302.13 C85    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  302.13 CRANO    Check Shelf
Edition First edition.
Description 279 pages ; 25 cm
Bibliography Includes bibliographical references.
Contents Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence.
Subject Social influence.
Influence (Psychology)
Social groups -- Psychological aspects.
ISBN 9780312552299 hardcover $25.99
0312552297 hardcover
9781429956727 (e-book)
1429956720 (e-book)
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