| Description |
ix, 341 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer culture or culture consumed? / A. Fuat Firat -- Interest groups with a noble face / Eugeen Roosens -- The cultural past in the present: the meaning of home and objects in the homes of |
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working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche -- Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun -- McDöner: Döner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society crafts: a framework for analysis and change / Kunal Basu -- Culture and the |
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marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy. |
| Subject |
Marketing -- Social aspects.
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Communication in marketing -- Social aspects.
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Intercultural communication.
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Consumer behavior -- Cross-cultural studies.
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Ethnicity -- Cross-cultural studies.
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| Indexed Term |
Marketing |
| Added Author |
Costa, Janeen Arnold.
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Bamossy, Gary J., 1949-
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| ISBN |
0803953275 (acid-free paper) |
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0803953283 (pbk. : acid-free paper) |
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