| Description |
xvii, 238 pages ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Social media is having a monumental impact on the world's economy. What does this mean for your business? Coiné and Babbitt give you the tools and information you need to survive-- and thrive-- in a business climate in which customers hold all the cards. They reveal how to avoid the dangers of insincerity, and teach you how to objectively assess the fitness of your company's current culture and social presence. |
| Contents |
Welcome to the social age -- The customer holds all the cards -- The social employee : good, bad, and way past ugly -- The evolution of social recruiting -- The engagement era -- It takes a community -- The death of large -- Flat : the new black? -- The OPEN challenge (Ordinary People, Extraordinary Network) -- The social leader : a blue unicorn? -- Building a world-class team for the social age -- In the social age, customer experience comes first -- And stop calling me "social media marketing!" -- Investing in social : is what you see real? -- The future of business in a world gone social. |
| Subject |
Social networks.
|
|
Strategic planning.
|
|
Success in business.
|
| Added Author |
Babbitt, Mark, author.
|
| ISBN |
9780814433263 (hbd.) |
|
081443326X (hbd.) |
|
