Local tax revenue is the single largest source of funding for public libraries in every state. Since 2008, there has been a significant decline in funding support from state and federal agencies. Focusing on Informational Communications Campaigns (commonly referred to as info-only campaigns) for library staff and administrators, Chrastka and Sweeney discuss the library's role in the years leading up to a campaign and the library's role during ballot measure campaigns. -- adapted from introduction and publisher info
Bibliography
Includes bibliographical references and index.
Contents
Surfacing the library -- Insights into voter attitudes about libraries -- Radicalizing Americans about libraries -- Librarian as candidate -- Library as cause -- Creating the fundable plan -- Building partnerships and joining coalitions -- Relationship building with people who (should) care -- Defining audiences of potential supporters -- Messaging for funding support -- Understanding engagement with supporters and activists -- Transitioning into the informational communication campaign -- Where problems come from -- Why libraries lose -- Steps in the informational communications campaign -- Ideal 36 month campaign from "before the ballot" to election day -- Conclusion: everyday campaigning.