| Description |
1 online resource (xvi, 197 pages) : illustrations. |
| Series |
Woodhead publishing series in food science, technology and nutrition |
|
Consumer science and strategic marketing series |
|
Woodhead Publishing in food science, technology, and nutrition.
|
|
Woodhead Publishing series in consumer science and strategic marketing.
|
| Note |
Foreword by Larry Lockshin. |
|
Description based on online resource (Elsevier, viewed March 19, 2019). |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Introduction / Cristina Santini, Alessio Cavicchi. |
|
Part One: Market outlook, consumer behavior and the relevance of consumer science: 2. Wine sector : definitions and nuances from global to country analysis : a comparison between Old World, New World, and emerging wine countries from 2005 to present / Benoît Lecat, William Amspacher, Lindsey Higgins, Adrienne Lindsay Ferrara, Marianne McGarry Wolf -- 3. Consumer behavior toward wine products / Maria Bonaria Lai -- 4. Sensory and consumer sciences : what is their role as a business tool in the wine sector? / Giovanni Sogari, Elena Casprini, Matteo Devigili, Tommaso Pucci. |
|
Part Two: New and innovative products : the role of consumer science: 5. Ignoring consumer science? : three cases from Austria about innovation, philosophies, gut feeling and intuitive decision-making / Albert Franz Stöckl, Michael Lee, Stephanie Tischler -- 6. Sensory sciences and competitiveness in the wine business/ Lucia Irene Bailetti, Cristina Santini, Stefania Supino. |
|
Part Three: Sustaining the growth : consumer science and market growth: 7. How consumer science can be employed in a terroir-based market strategy? / Chiara Mignani, Lucia Irene Bailetti, Alessio Cavicchi -- 8. Emotion in the glass : an innovative study to understand unconscious reactions in wine tasting / Chara Mignani, Venerucci Matteo, Lucia Irene Bailetti, Matteo Bonfini, Alessio Cavicchi -- 9. Rebranding wine using sensory profiling data : a case study / Camilo Peña, Annamma Joy, Karine Lawrence -- 10. The case of resveratrol-enriched wines : is it possible to create a new niche or to revitalize mature products? / Paolo Storchi, Sergio Puccioni, Cristina Santini. |
|
Part Four: Interpreting market dynamics and demand : consumer science as a means to achieve strategic information: 11. Current trends and consumer motivation in the Ukrainian wine market / Natalia Kochkina, Ernesto Tavoletti -- 12. How CS can be sued for gaining info about consumers and the market? / Maria De Salvo, Roberta Capitello, Diego Begalli -- 13. Preliminary thoughts on the importance of sensory profiling for strategic decision-making in Canadian wineries / Annamma Joy, Bianca Grohmann, Camilo Peña -- 14. Evaluating the validity of consumer insights into the wine business / Matteo Bonfini, Giuseppe Potentini, Cristina Santini, Alessio Cavicchi -- 15. Conclusions. |
| Summary |
'Case Studies in the Wine Industry' aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. -- Provided by publisher. |
| Subject |
Wine industry -- Case studies.
|
|
Wine industry. (OCoLC)fst01175961
|
| Genre/Form |
Electronic books.
|
|
Case studies. (OCoLC)fst01423765
|
| Added Author |
Santini, Cristina, editor.
|
|
Cavicchi, Alessio, editor.
|
| Other Form: |
Print version: 9780081009444 |
| ISBN |
9780081010464 (ePub ebook) |
|
008101046X (ePub ebook) |
|
9780081009444 (paperback) |
|
0081009445 (paperback) |
|
