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Title TV, food marketing and childhood obesity / Jason Y. Cartere, editor.

Publication Info. New York : Nova Science Publishers, [2009]
©2009

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 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource (viii, 221 pages) : illustrations
Bibliography Includes bibliographical references and index.
Contents Overview of food marketing to children -- Food industry initiatives to improve childrens diets and health -- Products and packaging -- New products and reformulations -- Packaging -- Labeling, advertising, and other promotions -- Labeling -- Advertising -- Restrictions on advertising to children -- Nutrition and healthy lifestyle advertising -- Other marketing and promotions -- Community outreach and education -- Marketing and sale in schools -- Media and entertainment industry initiatives to improve children's diets and health -- Public service campaigns and program content -- Licensing of popular characters -- Food and beverage marketing to minority children -- Advertising and marketing -- Food industry initiatives -- Media and entertainment industry initiatives -- Self-regulatory standards for food marketing to children -- Value of self-regulatory approach -- Caru self-regulatory standards -- Standards and enforcement -- Analysis of self-regulation.
Note Print version record.
Subject Obesity in children.
Food industry and trade.
Television advertising.
Obesity -- psychology.
Advertising.
Child.
Feeding Behavior -- psychology.
Food Industry -- ethics.
Television.
United States.
MEDICAL -- Pediatrics.
HEALTH & FITNESS -- Children's Health.
Food industry and trade. (OCoLC)fst00930843
Obesity in children. (OCoLC)fst01042770
Television advertising. (OCoLC)fst01146648
Lebensmittelindustrie.
Werbesendung.
Fernsehsendung.
Kind.
Fettsucht.
United States.
Added Author Cartere, Jason Y.
Other Form: Print version: TV, food marketing and childhood obesity. New York : Nova Science Publishers, ©2009 9781606921968 (DLC) 2008052170 (OCoLC)291453881
ISBN 9781613241974 (electronic bk.)
1613241976 (electronic bk.)
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