Skip to content
You are not logged in |Login  
Limit search to available items
Book Cover
Author Caples, John.

Title Tested advertising methods / John Caples ; forward by David Ogilvy ; introduction by Gordon White.

Publication Info. Englewood Cliffs, N.J. : Prentice Hall, [1997]


Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  659.132 C244T    Check Shelf
Edition Fifth edition / revised by Fred E. Hahn.
Description xxvi, 278 pages : illustrations ; 24 cm.
Series Prentice Hall business classics
Prentice Hall business classics.
Bibliography Includes bibliographical references and index.
Subject Advertising.
ISBN 0130957011 paperback
013244609X cloth
Add a Review