Cover -- Acknowledgments -- Table of Contents -- Foreword (Morris Ruskin) -- Preface -- Introduction -- In the Eye of the Storm -- The Sparks That Lit the Fire -- The Here and the Now -- New Strategies -- The Endurance of Entertainment -- Part One -- 1. Understanding Hollywood -- The Birth of an Icon -- It's a Business -- A Word of Caution -- It's Technology -- The Same for Television -- Tools of the Trade -- It's Entertainment -- The Quintessential Quaternity -- 2. The Traditional Paradigm -- Keep Your Eye on the Prize -- VOD: Show Me the Money -- Business as Usual
Lasting Financial Practices -- The Realities of Risk -- The Best Offense Is a Good Defense -- 3. Risk Management -- Fiscal Safety Nets -- A Tale of Tomb Raiders -- 4. The Tides of Change -- The Power of Innovation -- Out with the Old -- The Collective Conscience -- Follow the Leader -- Seeing Triple -- Movies -- Television -- Piece of the Pie -- 5. The Blame Game -- Who Takes the Credit? -- Too Small for the Big Screen? -- Timing and Fleeting Trends -- A Perfect Example: COVID-19 -- Understanding Timing and Audience Response -- When Opportunity Knocks -- Taking Charge -- Real-World Consequences
6. New Realities -- A New Way of Doing Business -- Transparency -- An Existential Battle -- Never-Ending Storms -- The Keys to the Kingdom -- When Business Means War -- Industry Response and Counterstrike -- A Perpetual Campaign of Attrition -- Redefining Entertainment Media -- Short-Form Content -- The New World of Media Distinction -- New Phrases and Language -- 7. Moving Forward -- The Human Element -- There Are Only Two Kinds of Stories -- Breaking in Today -- Think Outside the Box -- Final Words -- Part Two -- 8. Interviews with the Industry Pros -- Val Hill -- Nicholas Tabarrok
David Rimawi -- Dominique Telson -- Joel Soisson -- Larry Kasanoff -- Leigh Scott -- Dete Meserve -- Tiffany Boyle -- David Michael Latt -- James Dudelson -- Patrick Lussier -- Pen Densham -- Appendix. The Hollywood Business Paradigms -- Index