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Book Cover
book
BookBook
Author Callen, Barry.

Title Manager's guide to marketing, advertising, and publicity / Barry Callen.

Publication Info. New York : McGraw Hill, [2010]
©2010

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Location Call No. Status
 Newington, Lucy Robbins Welles Library - Adult Department  659.1 CALLEN c.2  Check Shelf
Description xviii, 250 pages : illustrations ; 23 cm.
Series Briefcase books
Briefcase book.
Note Includes index.
Subject Marketing.
Advertising.
Publicity.
ISBN 9780071627962 paperback
0071627960 paperback
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