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Author Burns, Brian G.

Title Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder.

Publication Info. New York : McGraw-Hill, [2010]
©2010

Copies

Location Call No. Status
 West Hartford, Noah Webster Library - Non Fiction  658.85 BURNS    Check Shelf
Edition First edition.
Description vi, 232 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 223-224) and index.
Contents Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.
Subject Selling.
New products.
Technological innovations.
Added Author Snyder, Tom U.
ISBN 9780071636100 alkaline paper
0071636102 alkaline paper
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