| Description |
ix, 115 pages : illustrations (some color) ; 20 x 25 cm |
| Bibliography |
Includes bibliographical references (pages 110-111) and index. |
| Note |
"ASCD product no. 101226"--Title page verso. |
| Contents |
1. Getting the picture : Snapshot history of visual images ; Visuals in instruction ; Visual literacy-What is it? Why is it important? ; Looking ahead -- 2. Here's looking at you : Verbal or visual? ; Our words versus their images: The importance of context ; The research perspective ; Precision of images over words ; From concrete to the abstract: a rose is a rose ... ; Humor ; The world wide (resource) web ; My miss Schmidt -- 3. Type, "the unconscious persuader" : The right type for the job ; Typefaces and fonts ; Readability ; Proximity and alignment ; Document savvy -- 4. Color power : Stroop test ; Color-full ads ; Color me interested ; Color in the classroom ; Experimenting with color ; Colors in nature-and culture ; Practical colors ; Teaching students color strategies ; Classic children's books -- 5. Welcome to the classroom : Creating the visual impression ; Celebrations of learning ; Visually enhanced instruction ; Ambiance -- 6. Presentations-stand and deliver : Elements of s successful presentation ; A new approach to presentations ; The delivery -- 7. Dodging bullets and other presentation design tips : Design elements ; Projection hardware ; into the future -- 8. The digital playground : New clicks on old tricks ; sequencing ; A constructivist approach ; Another point of view ; combining real and virtual worlds ; The vision to create a world. |
| Summary |
The signs are everywhere--for those who can read them. Because of television, advertising, and the Internet, the primary literacy of the 21st century will be visual. It's no longer enough to read and write text. Our students must learn to process both words and pictures. They must be able to move gracefully and fluently between text and images, between literal and figurative worlds.--Page [4] of cover. |
| Subject |
Visual literacy -- United States.
|
|
Visual learning -- United States.
|
|
Visual learning. (OCoLC)fst01168032
|
|
Visual literacy. (OCoLC)fst01168036
|
|
United States. (OCoLC)fst01204155
|
|
Apprentissage visuel.
|
|
Éducation visuelle.
|
|
United States.
|
| Genre/Form |
Guide (Descripteur de forme)
|
| Other Form: |
Online version: Burmark, Lynell, 1946- Visual literacy. Alexandria, Va. : Association for Supervision and Curriculum Development, ©2002 (OCoLC)681755023 |
| ISBN |
0871206404 (alk. paper) |
|
9780871206404 (alk. paper) |
|
