Title The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too) / Matthew W. Ragas, B.J. Bueno.

Publication Info.	Roseville, Calif. : Prima, [2002]
	©2002

Copies

Location	Call No.	Status
New Britain, Main Library - Non Fiction	658.827 R12	Check Shelf

Edition	First edition.
Description	xliv, 178 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Subject	Brand name products.
Added Author	Bueno, B. J.
ISBN	0761536949

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