Online resource; title from PDF title page (EBSCO, viewed June 14, 2017).
Bibliography
Includes bibliographical references and index.
Contents
FC ; Half title; Title; Copyright; Contents; Acknowledgements; Introduction; 1 Getting started; First steps; What you absolutely need; Finding your niche; 2 Pricing your jewellery; Pricing a piece: The method; Wholesale vs retail pricing; 3 Selling your jewellery; Wholesaling: Selling to shops and galleries; Retailing: Selling to individuals; Trade and retail fairs; Protecting your designs; 4 Managing your stock; Your collections -- general considerations; Your stock management system; Inventory and cash flow; 5 Your website; What is it for?; Design and build; Drive traffic to your site.
6 Presentation is everythingBranding: Being clear about your business; PR: Managing your reputation; Social media; 7 Essential business skills; Essential time management; Essential money management; 8 Planning for growth and sustainability; Growth and sustainability through diversity; Exploiting strengths and opportunities; Cash flow forecasting for growth; A final note about planning; Resources; Sample documents; Useful companies and websites; Professional organizations; Fairs and exhibitions; Selling online; Accounting / stock management; Merchant accounts; Shipping; Packaging.
Business cards / postcardsBusiness advice; Workshop space (London); Hallmarking offices (UK); Bibliography; Index.