| Description |
xii, 236 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references. |
| Contents |
What branding can do for you -- Who am I and how did I get here? -- Step one: do the brand YOU audit -- What do I stand for today? -- Step two: assess your brand YOU image -- What do I want to stand for? -- Step three: determine your brand YOU identity and essence -- I can get there from here! -- Step four: position your new brand YOU -- If it's to be, it's up to me! -- Step five: set your brand YOU goals -- I can build my own personal roadmap on my own terms -- Step six: establish your brand YOU strategies -- I am ready to commit to my action plan -- Step seven: implement, monitor, and adjust your new brand YOU. |
| Subject |
Success.
|
|
Branding (Marketing)
|
| Added Author |
Blumenthal, Ira.
|
| ISBN |
9780814410684 |
|
0814410685 |
|
