| Description |
xxii, 543 pages : illustrations ; 26 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The use of marketing knowledge in formulating and enforcing consumer protection policy / J. Craig Andrews -- Marketing and modern antitrust thought / Gregory T. Gundlach -- Criteria for assessing the public policy relevance of research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin -- Intersector transfer of marketing knowledge / Alan R. Andreasen -- Firm responses to consumer information policy / Christine Moorman -- How |
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corporate marketing practices have changed in response to antitrust enforcement / Mary Jane Sheffet -- Changes in corporate practices in response to public interest advocacy and actions : the role of consumer boycotts and socially responsible consumption in promoting corporate social responsibility / N. Craig Smith -- Corporate societal marketing / Minette E. Drumwright and Patrick E. Murphy -- Advertsing and competition / Andrew V. Abela and Paul W. Farris -- The |
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socioeconomic consequences of franchise distribution : a policy retrospective / Patrick J. Kaufmann -- Pricing strategy, competition, and consumer welfare / Joseph P. Guiltinan and Alan G. Sawyer -- Marketing and development : macromarketing perspectives / Thomas A. Klein and Robert W. Nason -- Corporate marketing effects on consumer welfare : short-term benefits but long-term costs? / Michael R. Hagerty -- The effectiveness of intellectual property laws / Alex Simonson |
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-- Consumer response to warnings and other types of product hazard information : future public policy and research directions / David W. Stewart, Valerie S. Folkes, and Ingrid Martin -- Do food labels word[sic] : gauging the effectiveness of food labels pre- and post-NLEA / Brenda M. Derby and Alan S. Levy -- The effectiveness of environmental marketing claims : the roles of consumers, competitors, and policy makers / Robert N. Mayer, Linda A. Lewis, and Debra L. Scammon |
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-- Insights from consumer research on the effects of deceptive advertising regulations / John E. Calfee -- The effectiveness of product safety regulation and litigation / Fred W. Morgan -- The effectiveness of self-regulated privacy protection : a review and framework for future research / George R. Milne -- Social marketing and development / Ruby Roy Dholakia and Nikhilesh Dholakia -- Theories and models in social marketing / R. Craig Lefebvre. |
| Subject |
Social marketing.
|
| Added Author |
Bloom, Paul N.
|
|
Gundlach, Gregory T. (Gregory Thomas)
|
| ISBN |
0761916261 alkaline paper |
|
9780761916260 alkaline paper |
|
