LEADER 00000nim  22004695i 4500 
001    MWT10755562 
003    MWT 
005    20151031160146.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    130915s2008    xxunnn es      z  n eng d 
020    9781400125845|q(sound recording)|q(hoopla Audio Book) 
020    1400125847|q(sound recording)|q(hoopla Audio Book) 
028 42 MWT10755562 
037    10755562|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|beng|erda|cCtWisc 
099    eAudiobook hoopla 
100 1  Bernstein, David,|d1962- 
245 10 Death to all sacred cows :|bhow successful people put the 
       old rules out to pasture /|cDavid Bernstein, Beau Fraser, 
       Bill Schwab. 
250    Unabridged. 
264  1 [United States] :|bTantor Audio :|bMade available through 
       hoopla,|c2008. 
300    1 online resource (1 audio file (240 min.)) :|bdigital 
336    spoken word|bspw|2rdacontent 
337    audio|bs|2rdamedia 
338    online resource|bcr|2rdacarrier 
506    Digital content provided by hoopla. 
511 0  Read by Johnny Heller. 
520    Three award-winning advertising executives prove that in 
       business, Sacred Cows deserve to die.Don't get us wrong. 
       While the authors have nothing against cows in general-
       they love steak-they do have a problem with Sacred Cows. 
       Blindly doing things because...well...that's the way 
       they've always been done. Formulas may be comforting, but 
       they rarely work in the real world. For example:-Always 
       Trust Your Research. BANG. Research should be used to 
       demystify decisions, not make them for you.-The Customer 
       Is Always Right. BANG.  Except in those instances when 
       they are woefully wrong.-Always Focus on Solving the 
       Problem. BANG. Focusing instead on the opportunity not 
       only solves the problem but leads to more imaginative and 
       lasting solutions.-Follow the Leader. BANG. Doing so only 
       plays to his strengths, not yours. After all, he drives 
       the category.-Focus on the Numbers. BANG. Great numbers 
       are a by-product of great strategies.-Teams Create the 
       Best Solutions. BANG. Team dynamics usually kill great 
       ideas.-Internal Competition Leads to Better Results. BANG.
       It only leads to resentment.In this hysterically 
       irreverent and wise book, Beau Fraser, David Bernstein, 
       and Bill Schwab share their successful approach to 
       euthanizing Sacred Cows through humorous and vivid real-
       world, global examples. 
538    Mode of access: World Wide Web. 
650  0 Management|xPhilosophy. 
650  0 Corporate culture. 
650  0 Management|vHumor. 
650  0 Corporate culture|vHumor. 
650  0 Business|vHumor. 
700 1  Fraser, Beau. 
700 1  Schwab, Bill. 
730 0  hoopla (Digital media service) 
914    MWT10755562