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Author Williams, L. Susan.

Title Women at work : tupperware, passion parties, and beyond / L. Susan Williams, Michelle Bemiller.

Publication Info. Boulder ; London : Lynne Rienner Publishers, 2011.

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (xii, 273 pages) : illustrations
Bibliography Includes bibliographical references and index.
Contents The gendering of parties and markets -- Staging the study of parties and markets -- How the party plan economy mutes women's work -- How marketplaces of interaction modify the party plan economy -- When consumption, markets, and movements meet -- When the party reaches beyond products -- Taking back, talking back.
Note Print version record.
Summary Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multi-level marketing programs, their book challenges the way we see women¿s participation in the party plan economy.
Subject Home parties (Marketing)
Women sales personnel.
Direct selling.
BUSINESS & ECONOMICS -- Industries -- Retailing.
BUSINESS & ECONOMICS -- Marketing -- Direct.
TRAVEL -- Shopping.
Direct selling. (OCoLC)fst00894562
Home parties (Marketing) (OCoLC)fst01744706
Women sales personnel. (OCoLC)fst01178485
Added Author Bemiller, Michelle.
Other Form: Print version: Williams, L. Susan. Women at work. Boulder ; London : Lynne Rienner Publishers, 2011 9781588267207 (DLC) 2010017261 (OCoLC)613645433
ISBN 9781588269553 (electronic bk.)
1588269558 (electronic bk.)
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