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Author Baskin, Jonathan Salem.

Title Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Publication Info. New York : Business Plus, 2008.
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Copies

Location Call No. Status
 Glastonbury, Welles-Turner Memorial Library - Adult Department  658.827 BASKIN    Check Shelf
 Mansfield, Main Library - Adult Nonfiction  658.8 BASKIN    Check Shelf
 New Britain, Main Library - Non Fiction  658.827 B29    Check Shelf
Edition First edition.
Description viii, 261 pages ; 24 cm
Summary A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
Bibliography Includes bibliographical references (pages 243-252) and index
Contents Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
Subject Branding (Marketing)
Consumer behavior.
Information behavior.
Internet searching.
Business enterprises -- Computer network resources.
ISBN 9780446178013
0446178012
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