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Author Bartholomew, Mark, 1971- author.

Title Adcreep : the case against modern marketing / Mark Bartholomew.

Publication Info. Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017.

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource
Bibliography Includes bibliographical references and index.
Contents Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
Note Print version record and CIP data provided by publisher; resource not viewed.
Summary Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.
Subject Advertising laws -- United States.
Marketing -- Law and legislation -- United States.
Advertising -- Social aspects -- United States.
Marketing -- Social aspects -- United States.
LAW -- Military.
Advertising laws. (OCoLC)fst00797864
Advertising -- Social aspects. (OCoLC)fst00797762
Marketing -- Law and legislation. (OCoLC)fst01010206
Marketing -- Social aspects. (OCoLC)fst01010246
United States. (OCoLC)fst01204155
Other Form: Print version: Bartholomew, Mark, 1971- Adcreep. Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017 9780804795814 (DLC) 2016040091
ISBN 9781503602182 (electronic bk.)
1503602184 (electronic bk.)
9780804795814 (cloth ;) (alk. paper)
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