Includes bibliographical references (pages 201-203) and index.
Contents
The ABCs of starting an online business -- The home office -- Finding your niche -- Getting started -- Legal and ethical issues -- The internet and e-commerce -- What you need to know about creating your website -- Effective marketing strategy -- Social media -- Getting paid -- Shipping methods -- Staying ahead of the competition -- Expanding your business -- A new business; a new life -- Appendix A: Degrees and certifications -- Appendix B: Recommended reading -- Appendix C: Internet terminology -- Appendix D: Frequently asked questions.
Summary
"From getting started and finding customers to creating your website and mastering social media, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a thriving home-based online retail business. Learn all about setting up your home office, sourcing your product, marketing from all angles, getting paid, and staying ahead of the competition"--Page 4 of cover.
