LEADER 00000cam 22005174a 4500
001 ocn166361560
003 OCoLC
005 20160119120127.0
008 101210s2011 nyu b 001 0 eng
010 2010050712
016 7 014637549|2Uk
019 213835639
020 9780415992473|q(hardback)
020 0415992478|q(hardback)
020 9780415963329|q(paperback)
020 041596332X|q(paperback)
024 8 40019611933
035 (OCoLC)166361560|z(OCoLC)213835639
040 DLC|beng|cDLC|dYDX|dBTCTA|dBAKER|dYDXCP|dUKMGB|dBWX|dIG#
|dCDX|dYUS|dY8N|dCRH|dOCLCF|dOCLCQ|dSTJ
042 pcc
049 STJJ
050 00 P94|b.C585 2011
082 00 175|222
084 SOC052000|2bisacsh
092 175|bC764C
245 00 Controversies in media ethics /|cA. David Gordon [and
others] ; with contributions by John A. Armstrong [i.e.
John S. Armstrong] [and others].
250 3rd ed.
264 1 New York :|bRoutledge,|c2011.
300 xxv, 580 pages ;|c25 cm
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
504 Includes bibliographical references and index.
505 0 pt. I. The basics -- Overview : theoretical foundations
for media ethics / John c. Merrill -- 1. Ethics and
freedom : mass media accountability -- Freedom of
expression in news, entertainment or persuasive
communication must be zealously defended regardless of
whether it is exercised ethically / A. David Gordon --
Freedom of expression cannot be allowed to become an
excuse for irresponsible media conduct : in news,
entertainment, public relations or advertising / Julianne
H. Newton -- 2. Individual values, social pressures, and
conflicting loyalties -- Stick to your personal values in
making ethical decisions, despite the various pressures
that you encounter in the workplace, such as those from
media owners, government or advertisers / John Michael
Kittross -- Sticking to your personal values is a worthy
but unattainable ideal, in view of the social, economic,
and political forces that often run counter to
individuals' ethics / A. David Gordon -- Reflections :
taking Aristotle to work : practical and moral values /
John a. Armstrong.
505 0 pt. II. Roles and pressures -- 3. Gatekeepers and
manipulators : truth, fairness, and accuracy -- Mass media
are inevitable targets for those seeking to manipulate how
content is presented, but truth and the need for exposure
to new ideas remain as key principles / A. David Gordon --
social values of mass communication require practices
reflecting ethical considerations extending beyond truth
to include both fairness and accuracy / John Michael
Kittross -- 4. The ethics of "correctness" and
"inclusiveness" -- Mass media must make special efforts to
deal with race, gender, culture, and ethnicity in their
personnel, news, advertising, and entertainment functions
/ A. David Gordon -- No special efforts are required on
the part of the mass media to deal "correctly" with race,
gender, sexual orientation, culture, religion, age, and
ethnicity / John Michael Kittross -- 5. Codes of ethics --
Codes of ethics are useful and necessary, both for the
news media and in public relations and advertising,
because these codes benefit society / A. David Gordon --
Ethics codes are too general to apply to many real
situations, too black-and-white, and too idealistic in the
cases of public relations and advertising / Michael
Dorsher -- Tools for ethical decision-making / William A.
Babcock, A. David Gordon, John Michael Kittross.
505 0 pt. III. Overarching problems -- 6. New technologies and
techniques : new ethics? -- An interactive network, to
which anyone can contribute and in which information is
exchanged rather than simple delivered, creates ethical
issues that go beyond those faced by professionals working
in traditional media environments / Jane B. Singer --
Ethics transcends media technologies and methods, so
developments such a convergence journalism, citizen
journalism, blogs, and multimedia mobile phones require
little if any rethinking of long-standing ethical
principles or guidelines / Michael Dorsher -- 7. Digitally
manipulated content -- there is not ethical mandate to
authenticate digital material, especially in the
persuasive and entertainment realms, and news operations
can rely on corrections if they find they have
disseminated erroneous material / William A. Babcock and
A. David Gordon -- The ability to "doctor" visual images
and audio content digitally and undetectably will not go
away so we must live with it, and newsrooms should verify
digital materials even at the risk of not being "first" /
John Michael Kittross -- 8. Media ethics and the economic
marketplace -- The economic marketplace is at best
irrelevant, and at worst counterproductive ethics and the
marketplace of ideas / John Michael Kittross -- The
evolving economic marketplace can still help to hold the
media responsible for their actions, with help from
nonprofit organizations, knowledgeable media consumers,
and farsighted privately owned media companies / A. David
Gordon -- 9. Access to media : equity in receiving and
disseminating information -- Mass media must guard against
practices that isolate some groups in society from access
to information they need / A. David Gordon -- Market
forces are sufficient safeguards against any groups in
society being deprived of access to necessary information,
or of expressing themselves / William A. Babcock.
505 0 pt. IV. Hot topics in media ethics -- 10. Private lives,
public interests in a digital world -- News and
entertainment media cannot be the sole judges of the
privacy boundary between appropriate and excessive
coverage, even for public figures / A. David Gordon -- New
s and entertainment media should be the sole judges of how
their activities impinge on individuals' privacy rights.
Furthermore, the mass media need not be concerned a bout
using personal information from private or government
databases, but we all should be concerned about its
collection and use by others / John Michael Kittross --
News, entertainment, and persuasion media, as well as
other businesses and the government, must respect privacy
concerns in collecting and using personal information in
their databases / Julianne H. Newton -- 11. The ethics of
persuasive communication -- Advertising and public
relations, no less than news, should be held to standards
of truthfulness, which is to say they should not be
intentionally deceitful / Peter J. Gade -- Because the
function of persuasive communication is to sell products,
services, and ideas, there is no need for persuaders
always to adhere to absolute standards of truth : but
transparency is needed / A. David Gordon -- 12. The ethics
of new advertising technologies and techniques -- Product
placement, spam, "pop-ups", and similar techniques are
ethical tools for advertisers and their clients to use, as
long as they are legal and can sell a product / Kim
Sheehan -- The "anything goes" philosophy regarding the
use of new advertising techniques is not only unethical
but also counterproductive, and will destroy the
credibility of the advertising industry / Michael Dorsher
-- 13. Infotainment, sensationalism, and "reality" -- News
and entertainment content are both valid avenues for
delivering useful information and ideas to citizens of a
democracy, thus helping them make informed choices / A.
David Gordon -- Tabloid news publications and programs,
"reality" and talk shows, and other forms of infotainment
confuse the public and offer "fluff" at the expense of
more important content / William A. Babcock -- 14.
Violence and sexuality -- Violence and pornography in the
media, however regrettable, are merely reflections of the
world, and government or group measures to control them
would create a "cure" that is worse than the disease /
John Michael Kittross -- There is fare more violence in
today's mass media than is good for society, and that
violent content must somehow be controlled / A. David
Gordon -- 15. More topics in the ethical debate --
Objectivity? -- Checkbook journalism? the final
marketplace -- Citizen journalism -- Arrogance -- Civility,
"dirty" language, and religion -- Honesty in reporting --
Pack journalism -- Interviews -- Co-option -- Postscript :
some questions without answers and answers without
questions.
520 "Controversies in Media Ethics offers students,
instructors and professionals multiple perspectives on
media ethics issues presenting vast "gray areas" and few,
if any, easy answers. This third edition includes a wide
range of subjects, and demonstrates a willingness to
tackle the problems raised by new technologies, new media,
new politics and new economics. The core of the text is
formed by 14 chapters, each of which deals with a
particular problem or likelihood of ethical dilemma,
presented as different points of view on the topic in
question, as argued by two or more contributing authors.
The 15th chapter is a collection of "mini-chapters,"
allowing students to discern first-hand how to deal with
ethical problems. This edition has been thoroughly updated
to provide discussions of issues reflecting the breadth
and depth of the media spectrum numerous real-world
examples, broad discussion of confidentiality and other
timely topics. Companion Website supplies additional
resources for both students and instructors. Developed for
use in media ethics courses, Controversies in Media Ethics
provides up-to-date discussions and analysis of ethical
situations across a variety of media, including issues
dealing with the Internet and new media. It provides a
unique consideration of ethical concerns, and serves as
provocative reading for all media students""--|cProvided
by publisher.
650 0 Mass media|xMoral and ethical aspects.
650 7 SOCIAL SCIENCE|xMedia Studies.|2bisacsh
650 7 Mass media|xMoral and ethical aspects.|2fast
|0(OCoLC)fst01011269
700 1 Gordon, David,|d1935-
700 1 Armstrong, John S.
994 C0|bSTJ
