Includes bibliographical references (page 244) and index.
Contents
Reveal your noble roots : embrace your value -- Wish out loud : write your business plan -- Make practical magic : get funding -- Summon your fairy godmothers : networking -- Hear ye, hear ye : harness social media -- Make a grand entrance : launch your brand -- Keep your eye on the crown : stay focused -- When the clock strikes twelve, don't panic : deal with obstacles -- If the glass slipper fits, wear it : enjoy your success.
