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Author Prahalad, C. K.

Title The fortune at the bottom of the pyramid / C. K. Prahalad.

Publication Info. Upper Saddle River, NJ : Wharton School Publishing, [2005]
©2005

Copies

Location Call No. Status
 Enfield, Main Library - Adult Department  339.4 PRA    Check Shelf
Description xix, 401 pages : illustrations ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography Includes bibliographical references and index.
Contents PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.
System Details System requirements for accompanying CD-ROM: PC; Windows 2000/XP; Windows Media Player 8 or higher; or Macintosh computer; Mac OSX; Internet Explorer 5.2 for Mac; Windows Media Player 9 for Mac OSX.
Subject Poor -- Developing countries.
Economic assistance -- Developing countries.
Globalization -- Economic aspects -- Developing countries.
Local Subject Poor people -- Developing countries.
Subject International business enterprises -- Social aspects -- Developing countries.
Non-governmental organizations -- Developing countries.
ISBN 0131467506
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