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Book
Author
Kotler, Philip.
Title
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.
Publication Info.
Upper Saddle River, N.J. :
Wharton
School
Pub., [2007]
©2007
Connect to
Connect to http://www.loc.gov/catdir/toc/ecip0613/2006015053.html
Copies
Location
Call No.
Status
Manchester, Main Library - Non Fiction
352.7 KOTLER
Check Shelf
Description
xv, 332 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 291-308) and index.
Subject
Government productivity.
Public administration -- Citizen participation.
Administrative agencies -- Management.
Added Author
Lee, Nancy, 1932-
ISBN
0131875159 hardback alkaline paper
9780131875159 hardback alkaline paper
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