Land and people -- Values and attitudes -- Customs and traditions -- Making friends -- At home -- Time out -- Travel, health, and safety -- Business briefing -- Communicating.
Summary
Don't just see the sights, get to know the people. Who can afford not to understand the USA? Underneath the gleaming smile of American popular culture lies a rich and complex society that brims with contrasts and contradictions. It is a culture of rugged individualism, of go-getters, of high-tech high achievers. At the same time it is a deeply religious country with a quiet devotion to church and charitable works.
