| Description |
xvi, 331 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
Going Once, Going Twice: All About Online Auctions -- What's All This Fuss About Online Auctions? -- How Popular Are Online Auctions? -- What Is an Online Auction, Exactly? -- What Makes Online Auctions So Popular? -- Why Should You Use an Online Auction? -- How Many Different Types of Auctions Are There? -- How Do Person-to-Person Auctions Work? -- How Do Merchant Auctions Work? -- Which Are the Most Popular Online Auction Sites? -- Here's How it Works: An Easy Auction Example -- The Seller Places an Ad -- The Buyer Searches for an Item -- The Buyer Makes a Bid -- The Bidding Continues -- The High Bidder Wins -- The Buyer Pays, the Seller Ships -- Those Other Types of Auctions: Dutch and Reserve -- When You Have More Than One to Sell, Go Dutch! -- When You Know It's Worth a Lot, Make a Reserve -- More Types of Auctions -- Bidding by Proxy: Robot Bidders Rule! -- Bidding with Robots: Proxy Bidding Explained -- Proxy Bidding, by Example -- Proxy Bidding Advice -- After the Sale: Who Pays Whom, How, and When -- Making Contact -- ... Or Not Making Contact -- Paying the Piper -- Shipping It Out -- Waiting for Your Doorbell to Ring -- Leave Feedback -- Auctions, Auctions, Everywhere: Finding the Right Auction for You -- General Auctions: A Little Bit of Everything, All in One Place -- Comparing the Big Five Auction Sites -- Bigger Than All the Others Put Together: eBay -- New Kid on the Block: Amazon.com Auctions -- An Expanding Universe of Listings: Auction Universe -- Your Choice of Classifieds or Auctions: Classifieds 2000 Auctions -- Free Listings: Yahoo! Auctions -- All the Other General Auctions -- Collectible Auctions: Beanies, Coins, Steins, and More -- Collecting All Sorts of Things at General Collectibles Auctions -- Auction Sites for Specialized Collectors -- Antique Auctions: Furniture, Jewelry, and Other Old Stuff -- How to List and Search for Antiques -- Angling for Antiques -- Reading Up on Rare Books, Manuscripts, and Maps -- Getting Fired Up About Antique Firearms -- Looking Pretty with Jewelry and Gem Auctions -- Art Auctions: Sotheby's and Other Dealers Online -- The Biggest Art Auction on the Internet: eBay, Of Course -- Finding the Finest Fine Art Auctions on the Web -- Waiting for Sotheby's -- Sports Auctions: Bats, Balls, and Memorabilia for Sale -- Capture the Past with Sports Cards and Other Memorabilia -- Be a Good Sport with Sporting Goods Auctions -- PC Auctions: Computer Hardware and Software at a Great Price -- Buying Computers at the Big Five Sites -- Managing Merchant Auctions of Computer Hardware and Software -- The Art of the Deal--Bidding for PC Equipment at a Typical Merchant Auction -- Travel Auctions: Bidding Your Way to the Perfect Vacation -- Bidding and Booking with Online Travel Auctions -- Almost Like an Auction: priceline.com -- Other Auctions: Odds and Ends and Bits and Pieces -- Keep Your Bidding Close to Home with Local Auctions -- Better Than Scalping: Online Ticket Auctions -- Bidding in Stereo: Consumer Electronics Auctions -- Going Mobile with Automotive Auctions -- Do a Little Horse Trading with Equine Auctions -- Playing Around with Musical Equipment and Pro Audio Auctions -- A Bottle of Red, a Bottle of White, Time for a Wine Auction Tonight -- Put Some Magic Back into Your Life with Magic Supplies Auctions -- Doing Business on the Cheap with Business-to-Business Auctions and Liquidations -- Doing a Good Deed with Charity Auctions -- Essential eBay: Buying and Selling on the Internet's Largest Auction Site -- EBay Wants You: Joining Up and Getting Started -- Getting Around eBay -- Before You Buy or Sell--Register! -- The Costs of Using eBay -- Contacting eBay--Directly! -- Searching for Items and People on eBay -- Browsing or Searching--Which One Is for You? -- Browsing: The Easy Way to Find Things -- Searching: The Powerful Way to Find Things -- Let eBay Do the Searching for You with Personal Shopper -- Protecting Yourself on eBay -- Safer Bidding with SafeHarbor -- Employing Escrow: Protection for Larger Items -- EBay Feedback: Finding Out Who You're Dealing with Before You Deal with Them -- Tips for Protecting Yourself on eBay -- Personalizing Your Page with My eBay -- Creating Your First My eBay Page -- Exploring My eBay -- Keep It Handy: Bookmark My eBay -- A Tutorial for Sellers: How to Put an Item Up for Bid -- Getting Started: Basic Steps for Listing an Item for Sale -- Dealing with Different Types of Auctions -- Tips for a More Effective Ad -- Show Them What's What: Add a Photo to Your Ad -- Managing Your Auction -- The Auction's Over--Now What? -- Managing Multiple Auctions: Advice for High-Volume Sellers -- A Tutorial for Buyers: How to Make a Winning Bid -- Before You Bid -- Just Do It--Placing a Bid -- What to Do After You've Bid -- You Won! Now What? -- Pretty Up Your eBay Ads with HTML -- Crack the Code: An HTML Primer -- Code You Can Use, for Real -- Let Somebody Else Do the Coding: Prepackaged HTML for eBay Ads -- Undercover eBay: The Secrets That eBay Doesn't Want You to Know -- Activities eBay Frowns Upon -- Activities eBay Forbids -- Things eBay Doesn't Want You to Know -- Putting It All in Perspective -- Buy Low, Sell High: Secrets of Successful Online Auctioneers -- Winning an Auction: Strategies for Buyers -- Two Different Strategies for Success -- 30 Sure-Fire Tips for Placing a Winning Bid--And Getting the Most for Your Money -- How to Get the Most for Your Merchandise: Strategies for Sellers -- Two Different Strategies for Success -- 30 Sure-Fire Tips for Increasing Your Auction Revenues -- Tracking Your Auctions with Auction Management Software -- The Idiot's Overview of Auction Management Software -- Auction Management Software--in More Detail -- Searching Multiple Auctions with Meta-Auction Sites -- Find What You Want Anywhere with Metasearch Sites -- More, More, More: Auction News and Directories -- Protecting Yourself from Unscrupulous Buyers and Sellers -- Protecting Yourself Before You Buy -- Protecting Yourself During the Transaction -- Protecting Yourself After the Sale -- Shipping It Out--Without Spending a Fortune -- Pick, Pack, Seal, and Label -- How to Ship It -- If Things Go Wrong -- A Final Word: Making Auctions Funl -- The Future of Online Auctions -- Five Ways to Make Online Auctions More Fun -- The Complete Idiot's Directory of Online Auctions -- Glossary: Speak Like a Geek: Online Auction Terms. |
| Summary |
Explains how to select an auction site, buy and sell on eBay, use HTML to design effective item lists, and submit winning bids while avoiding scams and pitfalls. |
| Subject |
Internet auctions.
|
|
Internet auctions. (OCoLC)fst00977231
|
| ISBN |
0789720574 |
|
9780789720573 |
|
